Concept StudyMobility & Ride-Hailing·2025

Hiya

Driven by her.

A women-to-women ride-hailing app — women behind the wheel, women in the back seat, and a bold pink brand that turns safety into ownership.

A women-to-women ride-hailing app — women behind the wheel, women in the back seat, and a bold pink brand that turns safety into ownership.

Brand IdentityBilingual EN / ARApp UI/UXLaunch Campaign

01The back seat wasn't built for her

Every ride-hailing app was designed around a male default — and it shows. Late at night, many women hesitate before getting into a stranger's car; many simply opt out. Half the market, quietly underserved.

The bilingual logo (EN / AR)

02Flip the front seat

Hiya breaks the category's deepest convention: every driver is her. Women behind the wheel, women in the back — safety not as a feature toggle buried in settings, but as the entire architecture of the service.

03Pink, reclaimed

An electric pink worn with authority, not apology — paired with deep plum, bilingual English–Arabic, and an app built around trust: driver profiles, live trip sharing, trusted contacts, and a booking flow that feels like being picked up by a friend.

04The ride she tells her friends about

Trust travels by word of mouth. More repeat riders, thousands of women earning independence at the wheel, and a brand that made the whole category look old overnight.

The brand system

Designed outcomes

92%

Feel-safe rating

3.1×

Word-of-mouth referrals

18k

Women earning at the wheel

A self-initiated concept study. Hiya is an original project created by Manara Media to demonstrate our strategy, design and development approach for the mobility & ride-hailing sector. It is not affiliated with any existing brand, and all metrics shown are design targets.

Start a project

Let's talk about your brand.

Book a free, no-obligation consultation. Tell us where you want your business to go — we'll show you how to get there.

Book Free Consultation Start a Project →Email us

Email
hello@manaramedia.ae
Studio
Shams Business Center, Sharjah Media City Free Zone
Al Messaned, Sharjah, UAE
Business hours
Mon–Sat, 9:00 – 18:00 GST

Hiya

01The back seat wasn't built for her

02Flip the front seat

03Pink, reclaimed

04The ride she tells her friends about

Designed outcomes

Naqi

Kanz

Sufra

Nexa

Vantage Residences

Apex Contracting

Vircy Health

Meridian Capital

Rihla

Tasis

Onyx

Lamsa

Sanad