Concept StudyRestaurants & F&B·2025

Sufra

Gather around.

A modern all-day Emirati restaurant and café — a warm, bilingual brand and an ordering experience that turns first visits into regulars.

Storefront and bilingual signage at dusk

A modern all-day Emirati restaurant and café — a warm, bilingual brand and an ordering experience that turns first visits into regulars.

Brand IdentityBilingual EN / ARMenu & PackagingWeb & Ordering

01One of thirteen thousand

Dubai has more than 13,000 F&B outlets. A brilliant kitchen means nothing if no one can tell it apart — buried on delivery aggregators, discounting to be noticed, with a brand no one remembers by name.

The bilingual logo (EN / AR)

02A brand you can taste

Sufra was built on the oldest idea in Emirati culture: the generous table. A warm, bilingual identity that feels like an invitation rather than a transaction — hospitality you can see before you've tasted a thing.

03From logo to loyalty

A bilingual English–Arabic identity, a menu and packaging system, appetising art direction, and a mobile-first ordering site designed to make the first order effortless and the second inevitable.

04Regulars, not one-offs

Direct orders that skip the aggregator's cut, a loyalty loop that brings guests back, and a brand people actually recommend by name.

Designed outcomes

+41%

Direct orders

33%

Repeat-visit rate

−30%

Aggregator dependence

A self-initiated concept study. Sufra is an original project created by Manara Media to demonstrate our strategy, design and development approach for the restaurants & f&b sector. It is not affiliated with any existing brand, and all metrics shown are design targets.

Start a project

Let's talk about your brand.

Book a free, no-obligation consultation. Tell us where you want your business to go — we'll show you how to get there.

Book Free Consultation Start a Project →Email us

Email
hello@manaramedia.ae
Studio
Shams Business Center, Sharjah Media City Free Zone
Al Messaned, Sharjah, UAE
Business hours
Mon–Sat, 9:00 – 18:00 GST

Sufra

01One of thirteen thousand

02A brand you can taste

03From logo to loyalty

04Regulars, not one-offs

Designed outcomes

Naqi

Hiya

Kanz

Nexa

Vantage Residences

Apex Contracting

Vircy Health

Meridian Capital

Rihla

Tasis

Onyx

Lamsa

Sanad