Manara Media
All work
Concept StudyCleaning & Facilities Tech·2025

Naqi

Clean, engineered.

The UAE's first robotic cleaning brand — autonomous robots plus expert crews, booked by app, with a sensor-verified proof of clean.

The night shift

The UAE's first robotic cleaning brand — autonomous robots plus expert crews, booked by app, with a sensor-verified proof of clean.

Brand IdentityBilingual EN / ARApp UI/UXFleet & Uniform Livery

01The mop hasn't changed in a century

Hundreds of cleaning companies compete across Dubai — identical vans, identical promises, and one differentiator: the discount. Clients pay, hope, and can never quite tell if the job was done properly.

The bilingual logo (EN / AR)
The bilingual logo (EN / AR)

02Send the robots in

Naqi — 'pure' — runs a hybrid fleet. Autonomous scrubbers work floors through the night with machine consistency; trained crews handle the detail work machines can't. Robots make it reliable. People make it thoughtful.

The app — book, track, verify
The app — book, track, verify

03Proof, not promises

A lab-clean identity in aqua and white, an app to book, track and rate every visit, robot and van livery, crew uniforms — and the signature move: a sensor-verified 'proof of clean' report after every job.

Robots and crew, one team
Robots and crew, one team

04The contract keeps itself

When clients can see the clean, they stop shopping the discount. Higher renewal rates, mall and office fleet contracts, and home subscriptions that run on autopilot.

The fleet, charging
The fleet, charging
At home
At home
Uniforms and van livery
Uniforms and van livery
Proof of clean
Proof of clean

Designed outcomes

−38%
Cost per m²
97%
Verified-clean score
2.4×
Contract renewals

A self-initiated concept study. Naqi is an original project created by Manara Media to demonstrate our strategy, design and development approach for the cleaning & facilities tech sector. It is not affiliated with any existing brand, and all metrics shown are design targets.

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