Manara Media
All work
Concept StudyCar Rental & Chauffeur·2025

Onyx

Arrive different.

A luxury car & chauffeur rental brand for Dubai — a premium identity and a booking experience as smooth as the drive.

The fleet at golden hour

A luxury car & chauffeur rental brand for Dubai — a premium identity and a booking experience as smooth as the drive.

Brand IdentityWeb & BookingSocial & Content

01A sea of black cars

Dubai has over 300 rental firms, and their luxury fleets blur together on classifieds and aggregators — the same cars, the same photos, competing only on price. A supercar deserves better than a bargain-bin listing.

The Onyx logo & mark
The Onyx logo & mark

02Sell the arrival, not the car

Nobody rents a supercar for transport — they rent the moment they pull up. Onyx leads with the feeling of arriving: the status, the head-turn, the occasion, and lets the spec sheet follow.

The booking experience
The booking experience

03Sleek, from screen to street

A sharp black-and-gold identity, a booking experience built for speed — pick a car, choose your dates, delivered to your door — and cinematic content that makes every car in the fleet the hero.

Key handover
Key handover

04Booked direct, driven often

Direct bookings that skip the aggregator's cut, corporate and repeat accounts, and a brand that affluent clients ask for by name.

Inside the drive
Inside the drive
Delivered to your door
Delivered to your door
Membership & key fob
Membership & key fob
The city, after dark
The city, after dark

Designed outcomes

+52%
Direct bookings
4.9★
Guest rating
3-tap
Booking

A self-initiated concept study. Onyx is an original project created by Manara Media to demonstrate our strategy, design and development approach for the car rental & chauffeur sector. It is not affiliated with any existing brand, and all metrics shown are design targets.

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