Manara Media
All work
Concept StudyTravel & Experiences·2025

Rihla

Beyond the postcard.

A premium Dubai travel & experiences brand — a bilingual identity and a booking experience that sells the feeling of the trip, not just the package.

The destination, done right

A premium Dubai travel & experiences brand — a bilingual identity and a booking experience that sells the feeling of the trip, not just the package.

Brand IdentityBilingual EN / ARWeb & BookingContent

01Sold by the discount

Dubai has thousands of travel agents, and most compete on identical packages and the lowest price on crowded classifieds. The same stock photos, the same deals — and the awe of travel reduced to a line in a spreadsheet.

The bilingual logo (EN / AR)
The bilingual logo (EN / AR)

02Sell the feeling, not the itinerary

Nobody dreams of a four-day package — they dream of the moment they arrive somewhere breathtaking. Rihla leads with the feeling of the journey, and lets the details follow.

The booking experience
The booking experience

03From dream to booked

A warm bilingual English–Arabic identity, cinematic destination content, curated experience and itinerary pages, and an enquiry flow designed to turn wanderlust into a confirmed, paid trip.

Curated experiences
Curated experiences

04Travellers who come back

Direct bookings that skip the aggregator's cut, repeat and referral travellers, and a brand people trust with the one thing they save all year for.

Out in the desert
Out in the desert
The travellers
The travellers
Travel wallet & welcome kit
Travel wallet & welcome kit
Where the journey begins
Where the journey begins

Designed outcomes

+58%
Qualified enquiries
2.4×
Time on site
4.9★
Traveller rating

A self-initiated concept study. Rihla is an original project created by Manara Media to demonstrate our strategy, design and development approach for the travel & experiences sector. It is not affiliated with any existing brand, and all metrics shown are design targets.

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